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Business Blogging and Lead Generation

Blogging has become a one way ticket into the inside knowledge of a company. It provides information into various aspects of a company and their business practices. It also allows for commentary and sharing between viewers and the administrators of the page. Implementing a blog to your website presents a stage for gaining traffic and engaging with the audience. You want to engage with your audience to establish a relationship and build trust. The most trust the viewer has the more credible your information and website is. The primary goal of a blog is to promote conversions. Blogging incorporates certain material that pushes the viewer forward and generates a conversation. This tips need to be taken into account to have a successful blog.

Compelling Marketing Video Scripting

You’ve decided to create a marketing video, and you’re the one who is in charge of getting it done. You’re pumped up and ready to go. Just one thing – do you know how to actually go about “getting it done” and what to include?

3 Easy Exercises to Sound Authoritative in Your Video or Audio

When you’re creating a video or an audio track to market your business, you want to sound like you know what you’re talking about. Sounding uncertain, unsure or less than an expert can undermine your credibility and your ability to gain new customers.

Why Video Marketing Is So Effective

Video marketing is a relatively new marketing trend that has many benefits for virtually any business. Adding video to your website is a quick, simple, convenient way to reach more customers, generate more sales, and respond to your customers’ needs, without spending a lot of money or time. The beauty of video marketing is that once the video is made, it can be placed anywhere on the Internet, sent through email to anyone, and it continues to work even while you sleep. According to eMarketer.com, spending for online video advertising in 2012 will surpass the $3 billion mark, making it the fastest growing online platform.

Acting Responsibly With Your Video Testimonials and Endorsements

How, when, and where to disclose; these are the questions many online bloggers, reviewers, and testimonial writers alike are asking. The concept of “full disclosure” is a confusing one for many people. In December of 2009, the FTC (Federal Trade Commission) revised its rules and regulations about endorsements and testimonials in advertising.

Capturing Film: The Basics

Mobile technology has spawned a new digital age, enabling companies to provide content to their constituency on a daily basis. Everyone walks around with an internet-ready video player in their pocket, and as marketers, we need to pounce on the opportunity to use video to speak to our customers. Another breakthrough has been the improvement of the camera phone.

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