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Video Content Marketing: Sharing the Value of a Video

It shouldn’t come a surprise that video content marketing has drastically increased in popularity of late. As we all know, our society in general has a remarkably short attention span.

5 Video Marketing Mistakes You Must Avoid

Video marketing can bring great results to your business. However, if you are not careful during the planning and creation process, you will just be wasting time, effort, and money. So here are some of the common mistakes associated in video marketing you need to avoid.

Web Video Vs Television Advertising

There’s no doubt that TV advertising is a proven medium for generating leads to a business so the question is begged; how does web video compare in driving business? For years, advertisers have known that TV ads work and while web video is still somewhat new, the technological advancements for reporting gives advertisers a more detailed perspective of their viewers.

Video Is the Best Advertising Tool for Your Business

While you are reading this approximately 11 million videos are being watched via the internet. Video is considered to be is one of the strongest media resources. While Video marketing is on the first stage of its development, today a growing number of businesses are integrating video into their institutional marketing and sales campaigns The majority of customers prefer to see company’s descriptions or overview in a video mode rather than text document Video has many positive features: · It can be…

Not Ready to Be Seen on Video? Try Screencasting!

If you don’t want to be seen on video, or maybe you just aren’t READY to be seen on video, consider easing into it with screencasting. Here are 3 free and easy to use screencasting programs to try.

What Portfolios Tell You About Video Production Companies

Choosing a video production company without first viewing their portfolio is a big mistake. Portfolios will tell you a great deal about the quality and range of their work, and should be readily available if you are dealing with a professional.

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