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In this fast moving society competition amongst business has reached the global platform. To fight this, various organizations are cogitating about methods to reach the top. Their strategies do not fail to include social media, e-mail, texts, ads etc. These are standard techniques that encompass every single marketing strategy. However, few smart organizations are cascading towards astute marketing that is animation.

The evolution of video in marketing has been nothing short of incredible. The stats supporting why video is so important in our society is compelling enough without the trends forecasts.

Online videos have fast become an essential element of digital marketing for businesses, and in particular for startups looking to engage and expose their brands to a wider audience. Video is perfect for startups looking to make a lasting impression, and making use of engaging explainer videos, business presentations, and product/service demonstrations can go a long way to cultivating your brands awareness to those that count.

Despite all the distractions of modern life there’s nothing we enjoy better than a good story, a skill practically all of us learn at a young age, whether from our parents, grandparents, teachers and peers, delivered to us sat around a camp-fire, in a lecture hall, over a pint of the good stuff with friends or by way of an immersive IMAX 3D experience, good stories always stick. With the rise and rise of social media interaction corporations are increasingly required to create compelling ‘shareable’ content to feed the demand from an increasing number of channels that consumers are using to find and interact with the labels, products and services they demand.

Videos always come in handy, when you wish to learn about a new product, a product review, tutorials, and so on. With the popularity of videos, an increasing number of companies are introducing videos on their websites and blogs.

Whether we’re consciously aware of it or not video marketing has become a part of our everyday lives, whether we’re creators, brands or consumers, in fact the roots of video marketing stretch way back, further than we realise. Since the early days of internet advertisers have searched for a format to equal the effectiveness and reach of the ads that we watch during commercial breaks on television.